We are very late at getting this project posted but with the holidays and the new year we have been extra busy. This is a business card that Derek and I designed for my mother back in December as a Christmas present.
My mother has been an artist all her life and has explored a variety of mediums. For the past few years she has gotten into working with glass. She primarily focuses on creating collages out of layers of glass, some of it being fused. Most of her pieces include wire wrapped in organic shapes around her pieces. In a few words her work is abstract, colorful and bold.
With my mother’s new medium, she was in need of updating her image. We thought a new logo and business card would help. Her work can be appreciated from all angles, in fact my mother’s work has been hung incorrectly in galleries because it is so abstract. To represent this aspect of her work, Derek took her initials and created an ambigram as her logo.
I then took the ambigram and gave it some of the characteristics of glass. First, by layering the ambigram as three transparent colors that overlap to create other colors. This mimics the transparent nature of glass as well as represents the artist’s technique of layering glass to get an interaction between various colors. I also fell in love with the idea of making just the logo glossy to really make it look like glass. So, we had the card printed with a spot UV coating over just the logo so it pops against the white matte background.
The information surrounding the logo is designed to emphasize the ambigram because as you turn the card to read the bottom line of text, the logo reads the same. This forces the card holder to physically interact with the card rather than just passively read it. The other side of the card continues this concept by repeating the design rotated 180°.
